Reliably
Different
Better quality flowers that arrive in stores faster and can be sold for longer. Less effort, more output.
The Retailer's Challenge
Flowers are one of the highest-margin categories in retail, but also one of the most labor-intensive and waste-prone. The gap between what arrives at the back door and what sells at the front is where profit disappears.
Quality Loss Before Shelf
Flowers lose freshness and quality during transport, at the distribution center, and again during in-store processing. By the time they reach the display, a significant portion of vase life has already been consumed. Customers notice.
Labor-Intensive Processing
Unpacking wholesale boxes, cutting stems, arranging bouquets, filling buckets with water. Store staff spend hours processing flowers before a single bunch reaches the display. That labor eats directly into your margin.
Limited Floor Space
Floor space is your most expensive asset. Traditional flower displays are bulky, hard to move, and cannot adapt to changing assortments. You need maximum impact in minimum square meters.
Display Maintenance
Keeping flower displays looking full, fresh, and attractive throughout the day requires constant attention. Dead-heading, rearranging, and topping up water are time-consuming tasks that compete with other store priorities.
Waste from Unsold Product
Flowers that deteriorate before selling are pure loss. Short shelf life combined with inconsistent delivery quality means significant write-offs. Every wilted bouquet that goes in the bin is revenue that evaporates. The industry average for retail flower waste is staggering, and it compounds week after week.
How Procona helps retailers
From delivery dock to checkout counter, Procona transforms the economics and experience of selling flowers in your store.
Retail Ready
London and Florida Proconas go straight from delivery to display. No repacking, no stem cutting, no arranging. Flowers arrive pre-hydrated and shelf-ready in their presentation packaging. Your staff simply place the Procona into the display stand, and they are ready to sell. Eliminate hours of daily processing labor.
Purpose-Built Display Systems
Madeira for stores with dedicated flower departments: expandable, on wheels, easy to move. Pico for small spaces and pop-up sections: compact, holds 4 Proconas. Bali for counter-front impulse purchases: low and wide, eye-catching. Each display is designed for maximum visual impact with minimum floor space.
Always Fresh
Flowers stay in water throughout the entire journey from grower to your display shelf. That continuous hydration means better quality at point of sale, longer shelf life on your floor, and less waste at end of day. Better flowers sell faster and generate fewer markdowns. Customers come back when they know your flowers last.
Flexible Merchandising
Adjust your display layout daily. More cut flowers one week, add potted plants the next, feature seasonal bouquets for holidays. The modular display system adapts to your assortment changes instantly. Displays always look full and intentional, even with fewer Proconas. No half-empty shelves at end of day.
Space Efficient
Compact displays maximize visual impact in minimum floor space. The Pico holds 4 Proconas in under one square meter. The Bali sits at counter-front height for impulse purchases. Both fold flat when not in use. Perfect for stores where every square meter of floor space generates revenue and you cannot afford to waste it on bulky fixtures.
Brand Your Flowers
Promotional collars on London Proconas boost sales with eye-catching branding, seasonal messaging, and promotional offers. Signage holders on Madeira displays attract attention from across the store floor. Turn your flower department into a marketing touchpoint that drives impulse purchases and category awareness.
Display solutions for every store format
Purpose-built displays that make your flower department look professional, stay organized, and drive sales. Each one designed for a specific retail environment.
Most Popular Madeira Display
The flagship display for stores with dedicated flower departments. Expandable modular design on wheels allows you to create exactly the configuration you need. Roll it to the most prominent location in the morning, tuck it aside at closing time. Multiple tiers accommodate a wide assortment of cut flowers, potted plants, and seasonal arrangements. Integrated signage holders turn the display into a promotional tool that drives category awareness from across the store floor.
Pico Display
The compact solution for small spaces and pop-up flower sections. Holds 4 Proconas in under one square meter of floor space. Perfect for convenience stores, petrol stations, small supermarkets, and seasonal pop-up flower corners. The Pico folds flat when not in use, so you can store it away during low-demand periods and deploy it instantly when you need it. Simple, effective, and surprisingly impactful for its footprint.
Bali Display
Designed for counter-front impulse purchases. Low and wide profile puts flowers at eye level for customers walking past. Position it at the entrance, at the checkout area, or at the end of an aisle to capture attention and drive spontaneous purchases. The Bali turns passing traffic into flower sales. Ideal for locations where flowers are an add-on category rather than a destination, leveraging high-traffic zones for maximum conversion.
The Retail Advantage
Every improvement in your flower department flows directly to the bottom line. Here is what retailers experience when they switch to the Procona system.
Repacking Labor
Eliminate in-store processing entirely. Retail Ready Proconas go straight from delivery to display. No unpacking, no stem cutting, no arranging.
Less Flower Waste
Continuous hydration from farm to display means longer shelf life. Fewer markdowns, fewer write-offs, more revenue from every delivery.
More Impulse Purchases
Attractive, professional displays at high-traffic locations drive spontaneous flower purchases. Promotional collars and signage holders increase category visibility.
Quick Setup
Setting up or rearranging a display takes minutes, not hours. Daily adjustments to match inventory levels ensure displays always look full and fresh.
Shelf-Ready Delivery
Flowers arrive pre-hydrated in presentation packaging. The entire journey from grower to your display shelf happens in one continuous cold chain without any breaks. No dehydration gaps, no quality drops from intermediate handling. What the grower packs is what your customer sees.
The difference at a glance
What changes when retailers switch from conventional flower packaging to the Procona Retail Ready system.
Without Procona
With Procona
Recommended for retailers
The complete system for your flower department: retail-ready Proconas paired with purpose-built display solutions.
London
Retail Ready format for supermarket shelves. 12.9" × 11.8" (33 × 30 cm) with promotional collar options.
Learn more
Florida
Compact 11.8" × 9.4" (30 × 24 cm) for specialty flower shops and short-stemmed varieties.
Learn more "We eliminated our entire flower processing area. Staff used to spend three hours every morning cutting, arranging, and filling buckets. Now we just wheel the Madeira display out and place the Proconas. Our waste dropped by a third and our customers tell us the flowers last longer at home."
Supermarket Category Manager
UK Retail Chain
Transform your flower department
Tell us about your store format, current flower volumes, and display space. We will recommend the right combination of Proconas and display systems for your situation, with a clear cost-benefit analysis.