Procona London®
Retail-ready. Goes from delivery truck straight to the supermarket shelf.
The London is designed for supermarkets and retail environments. Its cardboard collar provides branding space while the grid lid keeps flowers upright for shelf display. No repacking needed — the London goes straight from the delivery truck to the sales floor.
Reusable bucket
12 per layer
12 per layer on block pallets.
100% utilization.
The London is optimized for block pallets and auction carts. 12 units per layer with zero wasted space — designed for supermarket logistics.
Download specs
12 Procona per layer 
Block pallet & auction cart
39.4" x 47.2" (100 x 120 cm)
Technical Specifications
Usage & Care
The London is a retail-ready system where the bucket is reusable and the collar is replaceable.
The black PP5 bucket is reusable 80-100 times. Rinse after each use. The FSC-certified cardboard collar is single-use and fully recyclable — replace it each cycle. Grid lids can be reused multiple times. The system is designed so flowers go directly from transport to the retail shelf without repacking.
Custom Branding
The cardboard collar is your branding canvas — full-color printed to promote your flowers at the point of sale.
Full-color printing on FSC-certified cardboard collars. Each collar is a fresh branding opportunity since collars are replaced every cycle. Minimum order: 5,000 collars. Lead time: 4-6 weeks from artwork approval. Ideal for seasonal campaigns, store-specific branding, and promotional displays.
Retail-ready packaging
From truck to shelf with zero repacking. Grid lid keeps flowers upright.
FSC cardboard collar
Full-color branding at the point of sale. Recyclable after use.
12 per block pallet layer
100% utilization. Optimized for supermarket logistics.
Stories that stack up
How growers, exporters, and retailers use Procona to cut costs and deliver better flowers.
Transport costs down 22%, flower waste below 2%. We're on cycle 70 with the original batch — and they still stack perfectly with last month's order. Why replace what already works?
Not sure London is right for you?
| | | | | |
|---|---|---|---|---|
| Footprint | 12.9" x 11.8" (33 x 30 cm) | 15.7" x 11.8" (40 x 30 cm) | 15.7" x 11.8" (40 x 30 cm) | 11.8" x 9.4" (30 x 24 cm) |
| Best for | Supermarkets & retail | Growers & export | Internal use & nurseries | Shops & short stems |
| Reuse cycles | 80-100x (bucket) | 80-100x | Virtually unlimited | 80-100x |
| Euro pallet load | - | 8/layer · 100% | 8/layer · 100% | 14/layer · 105% |
| Block pallet load | 12/layer · 100% | 10/layer · 100% | 10/layer · 100% | 17/layer · 102% |
| Retail ready | Yes | - | - | Yes |
Procona Florida
The most compact Procona. Purpose-built for supermarkets and short-stemmed flowers.
Learn more Procona Displays
Retail display systems that hold Procona buckets for in-store flower sales.
Learn more
Extend your London
Optional add-ons — ordered separately.
Partition
Keeps bouquets upright in half-filled buckets
Topframe
Raises bucket 15–25 cm for longer stems
Promotional Collar
Custom-printed collar for in-store branding