Procona Valencia®
The flagship. Maximum flowers per package, minimum transport cost. The standard from farm to wholesale market.
The Valencia, the largest type of Procona, is an excellent option for growers, exporters/importers and wholesalers. More flowers per package means lower transport costs. And the quality of the flowers remains better in our packaging: less damage and higher turnover!
Reusable
8-10 per layer
100% pallet utilization. Every time.
Rectangular design means zero dead space. This is where the 25% transport savings come from.
Download specs
8 Procona per layer 
Euro pallet
31.5" x 47.2" (80 x 120 cm)
10 Procona per layer 
Block pallet & auction cart
39.4" x 47.2" (100 x 120 cm)
Technical Specifications
Usage & Care
Procona Valencia is designed for repeated use across the flower supply chain. Proper care maximizes cycle life.
Rinse with water after each use to prevent algae build-up. Stack empty buckets nested to save return-trip space. Avoid temperatures above 176°F (80°C) during cleaning. Inspect for cracks before each cycle — damaged buckets should be returned for recycling. Collars can be replaced independently of the bucket.
Custom Printing
Make your brand stand out at the point of sale with custom-printed collars and lids.
Full-color printing on cardboard or PP collars. Minimum order: 5,000 units. Lead time: 4-6 weeks from artwork approval. FSC-certified cardboard available. Reusable PP collars printable for 40-50 cycles.
100x reusable, easily
Stackable when full. Nestable when empty.
Same design for 20+ years
Your flowers travel fresh, arrive perfect.
+25% flowers per shipment
Perfect pallet fit. No wasted space.
Stories that stack up
How growers, exporters, and retailers use Procona to cut costs and deliver better flowers.
Transport costs down 22%, flower waste below 2%. We're on cycle 70 with the original batch — and they still stack perfectly with last month's order. Why replace what already works?
Not sure Valencia is right for you?
| | | | | |
|---|---|---|---|---|
| Footprint | 15.7" x 11.8" (40 x 30 cm) | 15.7" x 11.8" (40 x 30 cm) | 12.9" x 11.8" (33 x 30 cm) | 11.8" x 9.4" (30 x 24 cm) |
| Best for | Growers & export | Internal use & nurseries | Supermarkets & retail | Shops & short stems |
| Reuse cycles | 80-100x | Virtually unlimited | 80-100x | 80-100x |
| Euro pallet load | 8/layer · 100% | 8/layer · 100% | - | 14/layer · 105% |
| Block pallet load | 10/layer · 100% | 10/layer · 100% | 12/layer · 100% | 17/layer · 102% |
| Retail ready | - | - | Yes | Yes |
Extend your Valencia
Optional add-ons — ordered separately.
Partition
Keeps bouquets upright in half-filled buckets
Topframe
Raises bucket 15–25 cm for longer stems
Hanging Frame
For Danish trolleys — cold storage & transport
Promotional Collar
Custom-printed collar for in-store branding
Sponge
For air freight that does not allow free water