Meaningfully
Different
Lower transport and labor costs with sturdy packaging that lasts. Stackable, reusable, and built for the demands of distribution.
The Distributor's Challenge
Distribution centers are the critical link in the floral supply chain. Every inefficiency here ripples downstream. The pressure to reduce costs, serve diverse channels, and prove sustainability is relentless.
High Transport Costs
Inefficient packaging geometry means wasted truck space. Round buckets and odd-sized boxes leave 30-40% of pallet capacity unused. Every empty cubic meter on a truck is money burned on fuel and driver time.
Labor-Intensive Repacking
Flowers arrive in wholesale packaging and need repacking into retail-ready formats. This step requires labor, space, and handling that damages product. It is one of the biggest hidden costs in distribution.
Cold Chain Complexity
Managing temperature-sensitive products across receiving, storage, processing, and dispatch is complex. Packaging that blocks airflow in cold rooms creates hotspots and accelerates deterioration.
Multi-Channel Demands
Wholesale buyers, supermarkets, flower shops, and online channels all need different formats, presentations, and delivery frequencies. Serving all of them efficiently from one DC is a constant balancing act.
Sustainability Pressure
Major retailers demand sustainable supply chain documentation. Packaging waste reduction targets keep tightening. Without a credible circular system, distributors risk losing their most valuable accounts. ESG reporting requirements mean you need hard data, not just good intentions.
How Procona helps distributors
From receiving dock to outbound delivery, Procona streamlines every step in your distribution operation.
Transport Efficiency
The rectangular shape delivers 100% pallet load efficiency. Fit up to 25% more product per truck compared to round buckets. Fewer trucks, lower fuel costs, smaller carbon footprint. Every shipment carries more product and less air, directly improving your cost-per-stem economics.
Labor Savings
Retail Ready packaging eliminates repacking at the distribution center. The London and Florida Proconas go directly from your receiving dock to the retailer's display shelf without any intermediate handling, stem cutting, or repackaging. That is a direct reduction in labor hours and handling damage.
Durable & Stackable
Built to withstand the demands of high-volume distribution. The rigid polypropylene construction stacks safely with lid ridges that ensure stability. Handle thousands of units per day without breakage, deformation, or safety incidents. Built for 80 to 100 reuse cycles.
Versatile System
One packaging ecosystem serves every channel. Valencia and Amsterdam for wholesale grower supply. London for supermarket Retail Ready. Florida for flower shop presentations. All use a rectangular footprint optimized for pallet loading, with compatible stacking systems and shared logistics infrastructure. Simplify your operations.
Cold Storage Compatible
Ventilated lids maintain critical airflow even in packed cold rooms, preventing hotspots and extending product shelf life during storage. Hanging frames for Danish trolleys are available for facilities using trolley-based logistics. Full compatibility with existing auction and cold chain systems.
Logistics Equipment
Complete the system with Porto filling machines for high-speed packing, strapping machines for secure palletization, and industrial washing machines for efficient bucket hygiene between use cycles. Purpose-built equipment for high-volume distribution operations.
Procona across the supply chain
From greenhouse to retail shelf, Procona is the one packaging system that works at every stage. No repacking, no product transfers, no breaks in the cold chain.
Grower
Flowers packed in Procona with water at the farm. Hydrated from the moment of harvest.
Auction
Compatible with auction trolley systems. Stays stacked and hydrated through buying and sorting.
Distributor
Cross-dock or store in cold rooms with ventilated lids. No repacking needed for retail-ready formats.
Retail
London and Florida Proconas go straight onto display shelves and into Madeira or Pico stands.
The Distribution Advantage
Every operational improvement with Procona translates directly to your bottom line. Here is what distributors experience after switching.
Lower Per-Unit Transport
More product per pallet, more pallets per truck. The rectangular footprint eliminates dead space and reduces the number of shipments required.
Repacking Labor at DC
Retail Ready formats (London, Florida) bypass the repacking step entirely. Flowers move from receiving to dispatch without intermediate handling.
Fewer Damage Claims
Rigid construction and continuous hydration means product arrives at retail in better condition. Fewer claims, fewer credit notes, happier buyers.
Sustainability Reporting
Circular, reusable packaging with 50% regranulate. Use Procona's Life Cycle Analysis data for your ESG reports and retailer sustainability questionnaires.
System Compatibility
Fully compatible with existing auction systems, Danish trolleys (with hanging frames), Euro and block pallets, and standard cold room configurations. No infrastructure changes required. Procona drops into your current operation.
Recommended for distributors
The products and equipment that transform distribution center efficiency. Our logistics specialists will design the optimal setup for your operation.
Valencia
The standard for wholesale and export. 15.7" × 11.8" (40 × 30 cm), fits 8 per layer on Euro pallets. Your high-volume workhorse.
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London
Retail Ready for supermarkets. 12.9" × 11.8" (33 × 30 cm), designed for shelf display. No repacking at the DC.
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Hanging Frames
Mount Proconas on Danish trolleys. Essential for auction and trolley-based distribution logistics.
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Strapping Machines
Secure palletized Proconas for transport. Purpose-built for high-volume distribution operations.
Learn more"The Procona system eliminated our entire repacking line for supermarket orders. We moved 12 FTEs to higher-value tasks and cut our per-stem handling cost by 35%. The rectangular stacking alone was a game changer for our truck utilization."
European Flower Distributor
Netherlands
Optimize your distribution chain
Share your throughput volumes, channel mix, and current packaging setup. Our logistics specialists will design a Procona system that reduces your per-stem costs and improves product quality to retail.