Fresh from
farm to shelf.
The world's leading reusable packaging system for cut flowers.
Our Products 
Stories that stack up
How growers, exporters, and retailers use Procona to cut costs and deliver better flowers.
Transport costs down 22%, flower waste below 2%. We're on cycle 70 with the original batch — and they still stack perfectly with last month's order. Why replace what already works?
Same design for 20+ years. On purpose.
Procona® isn't just a bucket — it's a complete transport system. Bucket holds water, collar protects stems, lid ventilates and enables stacking. That's it. Simple by design.
Bucket
Rectangular, water-holding container. PP5 plastic, 50% regranulate. Reusable 80–100 cycles.
Collar
Cardboard (FSC, single-use) or polypropylene (reusable 40–50×). Custom printable from 5000+ units.
Lid
Ventilation openings let fresh air in, warm moisture out. Ridged top for stable stacking.
System
Collar
Reservoir
Solutions for your business
Significant investment efforts are made in growing quality flowers. Procona® ensures that quality survives the journey to market.
Sturdy construction protects your product during long-distance transport Water retention keeps flowers hydrated throughout the journey Ventilated lids allow air circulation, reducing heat and moisture buildup Multiple container sizes for different flower types and markets Approximately 4% less flower waste compared to traditional packaging 
Procona® vs. Single-use water boxes
Cost Comparison
The Procona® system
Procona® costs once and delivers value for years.
Water Boxes
Single-use packaging costs money every single time.
Four models. Every supply chain.
From large-scale grower logistics to supermarket shelf — choose by your volume, stems, and sales channel.
Procona Valencia®
The flagship. Maximum flowers per package, minimum transport cost.
- The Valencia is the standard from farm to wholesale
- At 15.7" x 11.8", it fits 8-10 per pallet layer with 100% utilization
- Reusable 80-100 times
Frequently Asked Questions
Everything you need to know about the Procona reusable flower bucket system.
What is Procona?
Procona is a reusable rectangular flower bucket system designed for the entire floral supply chain. Headquartered in Pagter, Netherlands, Procona serves growers, distributors, and retailers worldwide with buckets that keep flowers hydrated from farm to shelf.
How many times can a Procona bucket be reused?
Each Procona bucket is engineered for 80 to 100+ reuse cycles, with an industry-leading damage rate of under 2%. This durability translates directly into lower per-use costs compared to single-use or short-lifespan alternatives.
What makes Procona different from round flower buckets?
Procona's rectangular design eliminates the wasted space between round buckets, fitting 25% more flowers per pallet. This means fewer trucks, lower shipping costs, and a smaller carbon footprint across your entire logistics chain.
What Procona models are available?
Procona offers four models to suit different needs: the Valencia, Amsterdam, London, and Florida. Each is optimized for specific flower types, stem lengths, and supply chain requirements. Explore all models above to find the right fit.
Are Procona buckets sustainable and recyclable?
Yes. Procona buckets are made from 50% recycled polypropylene and are 100% recyclable at end of life. Combined with 80-100+ reuse cycles and 25% fewer transport trips, they significantly reduce waste and emissions across the flower supply chain.
How does the Procona system work?
Flowers are placed in water-filled Procona buckets at the grower and stay hydrated through distribution, auction, transport, and retail. After use, empty buckets are collected, cleaned, and returned to growers for the next cycle.
Where can I buy Procona buckets?
Procona works directly with growers, distributors, and retailers. Contact our team for a custom proposal including pricing, logistics setup, and return cycle planning tailored to your operation.
Can Procona buckets go directly to retail display?
Absolutely. Procona buckets are designed to be display-ready, so retailers can place them directly on the shop floor. This eliminates the need to re-cut and re-bucket flowers, saving labor and keeping blooms fresher for customers.
Let's talk numbers.
Tell us about your operation and we'll come back with a custom proposal — including pricing, logistics setup, and return cycle planning.
Get quote